Stephen Laurer - Meme Post

I chose the meme, one does not simply, featuring Sean Bean. The meme originates from the 2001 film, The Lord of the Rings the Fellowship of the Ring. In one scene in-particular, Sean Beans character makes a statement that "One does not simply walk into Mordor", a place critical to the movies plot. The meme became so popular due to the popularity of the movie, as well as the simplicity to tag the meme with just about anything.

    Pinterest used this meme in a post by saying "One does not simply check pinterest real quick". This is a successful marketing strategy since they are trying to convey a truth with a meme thats very relatable to society, especially fans of Lord of the Rings.

Elissa Alvarado - Meme Post

Distracted  Boyfriend Meme

The source image, for the distracted boyfriend meme, is a stock photograph taken by photographer Antonion Guillem, which was posted on the stock photo
database iStock under the description “Disloyal man with his girlfriend looking at another girl”. The earliest known captioned version of the photo was submitted to a Turkish Facebook group at an unknown date. On January 30th, 2017, the Prog Düşmanlarına Verilen Müthiş Cevaplar Facebook page posted the image with captions identifying the man as Phil Collins peering pop music while prog music looks on.

I think this meme works really well because of how relatable the context is, and how easy it is to create your own version.    

Examples

My meme!

Memetic Marketing
Ruffles is one of the companies that using memes as a marketing tool. I think that they use this marketing strategy as a way to appeal to the millennial market. I'm not sure if it really works as I haven't seen a Ruffles meme go viral, nor is there any confirmed Ruffles memes on Knowyourmeme.com. They seem to just be riding the coat-tails of already viral memes.

Andrea Ahlson Meme Post

“We Can Do It,” is possibly one of the most recognized memes on the web. It started as a propaganda poster in World War 2, displayed to a very small audience over a 2-week period. It then disappeared until the 1980’s, when it exploded in popularity, mistakenly referred to as Rosie the Riveter.  It has since been adopted by the feminist movement for depicting feminine strength. However, it has also been widely parodied and used as hyperbole for the strength of something.

 REI is a cooperatively owned company which promotes conservation-based approaches to outdoor recreation. They market many “environmentally friendly” products and engage in many conservationist causes. One such campaign is the #OptOutside campaign. Pushing for social responsibility and enjoying the outdoors simultaneously. Whether it is advocating for $15/hr minimum wages for their employees, or closing on Black Friday, they use their advertising in a manner that is as close to approaching ethical as is possible in capitalism. They use the memetic form because it is reductionist and allows for the distillation of complex ideas into simple ones for easy transmission in a very simplistic manner.

Sazhil Lopez- MEME

   Drake released "hotline bling" song in 2015, during his music video he would make some funny expressions and that turned into memes. The meme is described as something that you don't like compared to something you do like. Drake is famous so a lot of people started spreading them and making some of their own.



Examples:

My Version:

Hipchat is a private online chat and instant messaging, Hipchat noticed that memes were a big thing and they wanted to try something new to advertise. They created a "Y U NO Guy" and started advertising on billboards. Ever since the billboards went up the traffic search to Hipchat went up to 300%. I think it was a creative and funny way to advertise to people.

Fletcher Meme Post

This spongebob meme originated from an episode in 2012 called "little yellow book."  In the episode, Squidward reads Spongebob's diary and discovers that whenever he sees the color plaid, he begins acting like a chicken, hence the chicken pose in the meme.
I think it gained popularity because you can use it as a comeback when texting and its also just a hilarious picture.  It's often used with the same letters that somebody else just wrote, but that text is tYpIcAlLy WrItTeN oUt LiKe ThIs. Which brings out the comedic side of things.

Barkbox is the company I found that uses lots of memes, videos and gifs on their twitter page.  This is a dog food and toy brand, so it doesn't always work for all people, but what does work is their use of content which is geared to make you laugh and enjoy what they post.  It's meant to pull on you heart strings and make you go "aww".  The page is very well crafted and designed to fit a theme. 

Ben Carscallen - Meme

The original photo was posted to reddit by a user, MaryjaneBrewington in a post named “She tells the worst jokes” on June 25th, 2012. The same day the first baby image was posted to Reddit which had the caption “This guy, I love this guy”  Within a week, the post received over 6,600 up votes and 100 comments. I think it gained popularity because it is easy to use a variety of funny phrases on it, just like all other types of memes.

Brand: Seamless

I think it is effective because it is showing reasons why you don't have to go out and get food, when someone can bring it to you.

Lana Krivolenkov MEME

1) I love this meme because one day a friend and I where looking though Pintrest and found so many variations of this meme! It was so funny and could be used for all relationships. There isn't much information about this meme. It was created in 2013 by an unknown person.

2) https://www.facebook.com/JimmyJohnsMemes/
I saw this on Facebook and thought it was great! This is one of my favorites. Facebook is full of ads and after a while you get annoyed of seeing them, but everyone loves memes no matter what they are. They know that the majority of users on Facebook are between the age of 18-30 and love pictures like these.