On January 21st Linda Glocke made a post on a news article "Islamic State Group Threatens to Kill 2 Japanese Hostages"
Because the image wasn't blurred well enough, people very, very quickly figured out the actual name. It began to spread when it was posted to Reddit, then gained traction through Imgur. After many photoshops of Linda getting prepared to Destroy ISIS:
I think it spread because its just an ordinary woman claiming by herself that she will destroy ISIS. And in addition to her name, it just added to the comedy. And because her face was there, it made it easier to copy and paste her on a meme.
My personal example (I went all out and made this in After Effects)
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