Meme Post - Stephanie Backlund

Socially Awkward Penguin

This meme is one of the "advice animal" memes that appeared early 2009. The meme makes comments about uncomfortable life situations. This meme morphed into the red "Socially Awesome Penguin" and the hybrid red and blue "Socially Awkward Awesome Penguin". This meme spread because people can connect to the random awkward moments of life and because penguins are cute.

my version:

Ruffles Memetic Branding

Ruffles used memetic branding on their social media channels. They invited consumers to partake with hashtags and partake in recipe sharing. They use humor as well, which I think is effective.