Snickers Meme
The snickers meme originates from the "You're Not You When You're Hungry" ad campaign that Snickers did in 2010 for Super Bowl XLIV. It features Betty White as Mike playing football with a group of guys and getting tackled due to lack of "not being herself". A girl from the sidelines walks over and tells her to eat snickers, she asks why to which they reply and they ask her if she's better. Now, we see Mike and he answers "better".
I think that this grew in popularity due to one, how iconic Betty White is, and two, how popular Snickers grew after this ad campaign.
My own version of this meme:
In finding a brand that uses memes, I went with Snickers themselves. Snickers created a meme generator where people can upload there own pictures in a premade meme template.
This was very effective for them as a brand, because it got the Millenium generation to connect with their brand and help promote their business.
No comments:
Post a Comment