Social Media Analysis - Bri Johnson

Who are they?

Andie Averie is a photographer based in Oregon who also photographs in areas
such as Arizona, California and Hawaii.

• What do they do?

She focuses on capturing couples whether it be weddings, elopements, general
couple sessions, boudoir or maternity sessions

• What content are they providing?
Averie posts lots of Images from her photo shoots as well as personal images of her and
her husband to add a personal touch to her account.

• Where are they posting? Which social media platform(s)?

She primarily posts on Instagram but also uploads many of her galleries to Facebook as
well. She probably posts more to Instagram because that’s where the majority of people
interact with her and she tends to capture younger couples who are more likely to use
Instagram over Facebook.

• Why do you feel they are posting?

I think she posts images to share her work with clients and potential clients, but her captions
are more geared toward telling about how much she enjoyed a session or talking about
things in her personal life to connect with potential clients.

• How effective do you feel their efforts are?

I think her sharing her life with her clients is helping her business as those posts seem to get
the most attention because people want to know about the person they’re hiring. In general
she seems to have quite a few followers compared to other wedding photographers I’ve seen
(about 15,000) and quite a bit of interaction on her posts with around 400 likes per post and
about 20 comments.

Her links:

website

Instagram

Facebook