Collins posts work from her recent shoots, covers, and her personal artwork. Sometimes she will post a scan showing multiple frames from one shoot, videos of her working, or photos of herself that others have taken.
Collins posts on Instagram daily and Twitter every once in a while. They have 819k followers on Instagram, and 34.7k on Twitter. They also have work on the tumblr, although it is less formal.
Collins appears to post to promote their work and share what their latest projects are. Their twitter shows off more of their personality, with retweets showcasing their work posted by others. On Instagram, they connect with their audience and show their artwork off.
I think Collins is doing a great job at using social media effectively. They consistently post new work, which excites their audience and drives others to want to work with them. They are also young, educated, and an outspoken activists, and they use social media to relate to others and connect over art.
You can find Petra Collins online at http://www.petracollins.com/, on Instagram at instagram.com/petracollins, and on Twitter at twitter.com/petracollins
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