- Who are they?
Mind Palace studio is a photography/video studio in LA operated by a husband and wife duo, also joined by an LA musician who works as their prop master.
- What do they do?
Their main clientele is musicians in the LA area. They mostly do band portraits, album art, and music videos.
- What content are they providing?
They post all of their finished work they create, as well as many behind the scenes photos
and videos. Their photographer also posts a lot of their content on her personal/freelance
photography Instagram to drive more business and flowers towards the studio.
- Where are they posting?
Their only social media platform right now is Instagram (they are a fairly new studio so they
might use other platforms later on). They also have a website with a gallery and selected
commissioned works.
- Why do you feel they are posting?
From what I can tell, their main source of commissions come from Instagram and word of
mouth. This studio has a very specific range of clientele, and most of them are connected
in the same music and art scene in LA. The studio photographer, Alice Baxley, is also a fairly
large freelance music photographer with a large Instagram following, so most likely people
who follow her will see her posting about the studio and then follow/contact the studio from
there.
- How effective do you feel their efforts are?
I personally find their posts intriguing, and if I lived in LA I would definitely want to work with
them. They know their market and make posts targeted towards them. Their Instagram has
a very easy going, fun feel to it. By showing a lot of behind the scenes work, it shows their
personalities and what it would be like to work with them.
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