Social Media Analysis - Jennie Mai

1. Peter McKinnon is a photographer/filmmaker and YouTuber based in Toronto, Canada.
2. Peter creates helpful photo/video tutorials on YouTube, and his photography.
3. He mainly posts on Instagram but also posts on Twitter.
4. He posts on the two social platforms to gain exposure to his videos so he can reach more audience. He also uses the platforms to promote his merch. 
5. Very effective, because photography and video is a very popular topic and helps people learn at this type of craft.

https://www.instagram.com/petermckinnon/