Social Media Analysis - Nathan Smith

• Who are they?

Peel is a company that has been making phone cases since 2012, first super-thin,
unobtrusive, and minimalist case for the iPhone. Since then they have expanded their
product line.

• What do they do?

Peel sells phone cases, with their major selling point being they’re both functional
and stylish.

• What content are they providing?

Interactive content like responding to comments and styled photos of their products.

• Where are they posting? Which social media platform(s)?

They post on Facebook, Twitter, and Instagram, also they have their own website

• Why do you feel they are posting?

There posting to social media to showcase their products and to increase their brand
awareness and to increase revenue.

• How effective do you feel their efforts are?

I feel this because they have a very cohesive and visually appealing Instagram feed.
On top of that, Peel does a great job of responding to customers on Instagram. And they
use Facebook video ads to help tell the story of what separates their products from
everyone else.

Instagram: https://www.instagram.com/peel/?hl=en

Facebook: https://www.facebook.com/peelhq/

Twitter: https://twitter.com/peelhq?lang=en

Website: https://buypeel.com