The source image, for the distracted boyfriend meme, is a stock photograph taken by photographer Antonion Guillem, which was posted on the stock photo
database iStock under the description “Disloyal man with his girlfriend looking at another girl”. The earliest known captioned version of the photo was submitted to a Turkish Facebook group at an unknown date. On January 30th, 2017, the Prog Düşmanlarına Verilen Müthiş Cevaplar Facebook page posted the image with captions identifying the man as Phil Collins peering pop music while prog music looks on.
I think this meme works really well because of how relatable the context is, and how easy it is to create your own version.
Examples
My meme!
Memetic Marketing
Ruffles is one of the companies that using memes as a marketing tool. I think that they use this marketing strategy as a way to appeal to the millennial market. I'm not sure if it really works as I haven't seen a Ruffles meme go viral, nor is there any confirmed Ruffles memes on Knowyourmeme.com. They seem to just be riding the coat-tails of already viral memes.
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